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Key Market Trends for Gift Cards to 2023

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won
2023-05-10 / 309 read / 405 word

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Gift cards growing in popularity: Shoppers turned to online wallets instead of shopping in person due to concerns over COVID-19 in the previous three years. The growth of the e-commerce industry has seen a dramatic increase in gift card purchases. In September 2023 alone, gift card purchases are up 163% compared to the same period in 2022.

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